2025 Big Beauty Events you don't want to miss!
- Destiny Allen
- Aug 7, 2025
- 4 min read
If you are a makeup, skincare, and all things beauty fanatic like me, then you get excited about the upcoming beauty events hosted by some of our favorite powerhouses. This year will be no different, with freebies, special guest, learning moments, and overall and fun experience to network and connect with other beauty lovers. Here is a list of some of the beauty events coming up in 2025 that you won’t want to miss !

A big event that I am so excited about and that I love and adore is Allure’s Best Of Beauty Event. Allure magazine has an event highlighting all of the best of beauty products for 2025 and you have the option for general admissions or enjoy the VIP experience. The 2024 experience was so great I don’t know how they will top this year! The iconic magazine mogul , ran by the immaculate Jessica Cruel , had one of the best beauty events of 2024 and many people are anticipating this year! For one the panelist, was stacked to perfection, from Cecred’s co-owner, Tina Knowles and the legendary Pat McGrath herself as well as the behind the scenes team of icons, which is the Allure team. This event also offered botox services, color matching, brands that brought their corporate teams and experts. This was also the event that had so many picture perfect opportunities, give the creative director a raise because it felt like walking into a beauty lover’s dream. Will you be in attendance for this event? I know I can’t wait!
Our girl Sephora is already making waves for the beauty community with the upcoming Sephoria event coming soon, beauty lovers are just waiting for that date to drop! The makeup, skincare, self-care beauties have been flooding the comments asking about this event! The Tiktok girlies are already creating their post and have their credit cards ready to go ! Last year, this event had faves like YouTube beauty legend, Jackie Aina with her perfume line, ‘ Forever Mood’; the girls fave, Rare Beauty by Selena Gomez, our favorite billionaire boss babe, Fenty by Rihanna, and iconic makeup artist turned mogul, Makeup by Mario. Last year, this event did have a couple of cancellations due to unforeseen circumstances, but it still turned out to be a hit and still remains a fave event for the Sephorettes. This event is already posted and anticipated by many beauty lovers and you can expect to get a bang for your buck with the freebies you can expect to receive at this event ! Update: Recently Sephora has decided to postpone Sephora for this year.
Beautycon Live
This event is expected to be here this fall in Los Angeles and it is the beauty industries celebration of self-expression, identity, and culture. At this event you can expect masterclasses with a big stage showcasing live interviews, demos, and panels with beauty icons and creators. Creator Studios are present with professional spaces where those attending can make some great content and share their experience while at this event. Indie beauty brands are a part of this event where this will help others to discover and fall in love with their emerging brands too. Also there are also so many shopping opportunities and exclusive drops are expected at this event. This event is perfect for beauty lovers, content creators, brand innovators and just a good time to hang out with friends !
Another great beauty event upcoming this year is BITE NYC, which is an invite only one day beauty event happening in the big apple. This event is for emerging, yet fast growing brands to connect and network with retailers, investors, service providers, and industry leaders. This event is not only for the beauty lovers of the word, but for founders of brands, investors, vendors and service providers, and retailers. At this event you can expect expert panelist and discussion, a chance to network with many different businesses. If you havre the dream of creating a beauty brand , if you’re a beauty fanatic, or an looking to invest in upcoming beauty brands then, this is the place to be !
SIP N' Slay An event created for black women whom are lovers of fashion, beauty, and lifestyle, journalist & CEO, Nana Agyemang has created the Slip N Slay event in New York City, for women alike. The event will be August the 23rd, where tickets are on sale now. The event is for black creative women to come together this summer to network , be inspired, inspire, have a good time, and enjoy each other in a space curated for them . You can expect some of your favorite influencers, brands, and maybe even make a friend or 2 here at this event. I am pretty sure we will be seeing some of the most stylish women in all of NYC that day so come to be inspired and give the girls their 10s. Many are so very excited for this event and this is going to be one you won't want to miss!
Bonus event to anticipate for next year:
Ulta Beauty World
Ulta Beauty World is a big event that the girls love and adore and it is expected to be next year in Orlando. This event has so many booths from all of your favorite brands that we love and adore also a great place for some new discoveries as well. There are so many interactive experiences with live hair and makeup tutorials teaching you beauty tips and seeing first hand from the professionals. Learn and soak in all the knowledge from the expert panels from our moguls, trendsetters, and trailblazers. You can expect to see some of your favorite Youtubers, influencers, and celebrities attend this event. And of course, we love these events for the freebies and goodies that you get with lavish gift bags worth over a $1,000 worth of goodies.



Comments